The Merchant Of Venice Vinegia 21
On March 25th, 2021, the Italian luxury brand THE MERCHANT OF VENICE presented a very special creation that celebrates not only the masterfully crafted Murano Exclusive collection, but also the 1600th anniversary of the birth of Venice. The brand really gives its best to choose and create rich and high-quality creations to represent the city’s heritage, history, and beauty. Vinegia 21 is one of the 2021 fragrances of which I can truly say it stood out as one of the best creations I’ve been lucky enough to try this year.
“According to tradition, the foundation of the city of Venice dates back to March 25, 421, the day on which, as reported in the 11th-century Chronicon Altinate, the first stone was laid to begin the process of settlement in the area of Rivus Altus or Rialto, together with the consecration of the Church of San Giacometo. The sources attesting to this fact are shrouded in an aura of mystery, in which legends and myths are intertwined with historical realities that describe the origin of the city more as a long evolutionary process, probably begun as early as Roman times and therefore difficult to attribute to a precise date. Nevertheless, the legendary date of March 25 continues to represent one of the most relevant symbols of the rich history of Venice, which in 2021 celebrates the anniversary of 1600 years Ab Urbe Condita. On this important event, the City has organized a rich program of cultural and social events throughout 2021, such as exhibitions, conferences, and special occasions, involving the most important entities present in the Venetian territory, including The Merchant of Venice.”
“The Venetian brand has decided to be part of the celebration of Venice and to dedicate to it a new fragrance in its most exclusive and refined collection: Murano Exclusive. The Merchant of Venice signs a new olfactory masterpiece that pays tribute to the city that inspires all its creations,” the brand explains.
Marco Vidal, CEO of The Merchant of Venice, commented as follows on the project: “My maternal family, the Barozzi, are one of the twelve ‘apostolic families’ who, according to tradition, founded Venice and were part of the Venetian Patriziato until the fall of the Serenissima in 1797. So, there are 1600 years of Venice flowing through my veins and it is with great pride that I take part in this celebration to pay homage to my city, Venice, with an extraordinary fragrance that represents its long tradition, and is above all, an excellence to be brought to the world. The refined raw materials, opulent and rich, and the ancient name of the city, Vinegia, evoke the history of Venice and are combined with luminous facets to create a timeless harmony.”
“Vinegia21 is an international launch and will be presented in the most beautiful perfumeries in the world, bringing the name of Venice into a context of excellence.” The golden case, characteristic of The Merchant of Venice’s Murano Exclusive collection, is wrapped in a sleeve that is embellished with the official logo of the 1600th-anniversary celebration. The blue bottle, decorated with precious gold details, recalls the Venetian Gothic style and encloses an Eau de Parfum Concentrée, containing a high concentration of OrPur raw materials. These are the best qualities of natural raw materials in perfumery that are obtained through an ethical sourcing program aimed at supporting local farming communities.”
The brand shares that the intention is to “transport us on a marvelous journey, where we explore the richness of magnificent brocades and velvets, with the gold of saffron illuminating the oriental and spicy notes of cinnamon powder and crunchy pralines.
“Inlays of the most precious woods bring their superb and lasting trail and recall the scents of a forest at sunset: oud, cedarwood, akigalawood, and patchouli speak of mysterious and memorable oriental nights.
“Incredibly creamy vanilla and enchanted sandalwood resonate with the balsamic and smoky notes of myrrh and incense. Intense and enveloping, opulent and unforgettable, velvety and voluptuous, this fragrance is like an intrepid emotion, a dream you never want to wake up from, a sunset that sparkles like the last rays of the sun sinking into the Vinegia lagoon.”
And yes, it is one of the fragrances that stole my heart this year!
If you are in love with The Merchant Of Venice creations, as I am, you will certainly fall for the new Vinegia 21 fragrance. If I compare it with the first Vinegia version that also celebrates the city’s ancient name, it is quite different. The spicy, boozy, and balsamic blend of the first Vinegia, recognizable by its animalic nuances and rich rose in its core, has nothing in common with Vinegia 21. Both are complex, intense, and skillfully blended, and that’s as far as the similarities go.
VINEGIA 21 gives such a comforting dose of vanilla, touched by praline sweetness, which is a bit nutty, chocolatey-milky but avoids leading the composition into full-on gourmand territory. Pralines and sweet cinnamon aspects are added to make the very creamy and woody composition even more desirable, and almost edible. The spices are present, but not sharp, teasing with sweet and addictive nuances, while the oud shows its creamy and balsamic face, intense yet non-aggressive. Everything is in perfect harmony, with no sharp edges, no disruptions, only a warm, cocooning, and comforting song, surrounding and protecting our spirit and aura. The light powdery veil provides such a nice noble finishing touch, pleasing me with its velvety effect.
All the notes smell so natural, rich, and seductive together. Beside Arabesque from the same Murano Exclusive line, Vinegia 21 became my favorite as soon as I smelled it, and I will surely wear it with pleasure.
THE MERCHANT OF VENICE VINEGIA 21
Top notes: Saffron, Cinnamon Bark Laos Orpur, Crunchy Praline Accord
Middle notes: Oud Accord, Atlas Cedarwood Morocco Orpur, Akigalawood, Patchouli Indonesia Orpur
Base notes: Vanilla Absolute Madagascar Orpur, Sandalwood Australia Orpur, Resinoid Myrrh Orpur, Incense Somalia Orpur.
ABOUT THE BRAND THE MERCHANT OF VENICE
“The Merchant of Venice is a brand that places Venice and its history in the world of perfumery at the centre of its creations. With the great naval convoys that connected it with the East, the lagoon city became a point of reference for world perfumery, introducing new traditions and precious raw materials to the West. Created in 2013, the brand offers several product lines inspired by the tradition of the Republic of Venice, its high craftsmanship, and its centuries-old trade with the distant East.
“The Murano Exclusive collection represents the ideal combination of the highest Venetian craftsmanship and the most refined fragrances, created by expert perfumers.”
ABOUT THE EXCLUSIVE EAU DE PARFUM CONCENTREE COLLECTION
“It is a collection of exclusive Eaux de Parfum Concentrée in 100ml format, characterized by a high concentration of fragrance.
“Each perfume is characterized by a carefully studied olfactory writing that focuses on floral and oriental notes to give a unique, refined, and strong character. All these accords are enhanced through the use of extremely rare raw materials such as saffron and oud, which were imported during the ancient Venetian trade routes.
“These unique fragrances are secretly preserved in glass in typical Venetian colours: blue and gold. The bottles represent a modern reinterpretation of one of the most classic forms of Murano glass art, embellished with decorations inspired by different architectural styles found in Venetian palaces.
“Closed by a golden metal cap, engraved with the wind rose, these precious glasses are laid on a refined bed of silk that embellishes their gold leaf case.”
THE MERCHANT OF VENICE VINEGIA 21 will be available as a 100ml Eau de Parfum Concentree at the price of 250 EUR, starting late March 2021.